Tim Alexander will take charge of the newly created cross-border Marketing & Corporate Communications area from 17 November 2025. In this role, he will bring his extensive experience in transforming teams and modernise marketing and communications as a joint business function to further support our growth.
In his new role, Tim Alexander will report directly to Per Erikson, CIO of Swiss Life. As an Executive Director, he will also be a member of the Extended Executive Committee of Swiss Life Asset Managers.
His declared goals are to focus the newly created Marketing & Corporate Communications area even more closely on customers, to further develop the area and to make it fit for the future.
“In Tim we have gained a manager with excellent communication skills with many years of experience in transformation. He will focus on our customers, holistic strategies, seamless processes and personal as well as digital marketing activation. This will allow us to live up to our ambition of developing one of the most modern marketing and corporate communications teams in the asset management market,” explains Per Erikson, CIO of Swiss Life.
Previously, Tim has been Head of Global Brand & Marketing at Deutsche Bank, where he built up the customer management area. Prior to that, he held various management positions, including Head of Marketing & Communications at Swisscom and Vice President Brand Management at Telefonica (O2) in Germany.
Mark Fehlmann, Head of Sales at Swiss Life Asset Managers, adds: “Marketing and corporate communications are closely linked in the age of personalisation, digitalisation and real-time communication. We want to take this development into account. With Tim we have found the right person for this teaming up.”
Information
Media Relations
Phone: +41 43 284 77 77
E-Mail: media.relations@swisslife.ch