Securities and real estate solutions for a self-determined investment strategy and financial confidence.
Our current brand campaign centres on our over 160 years of market experience and versatility. Our purpose is to enable our clients to lead a self-determined life with financial confidence. We use different banner headings to represent the diversified range of products and offers available to our clients as investment solutions.
The core of the online campaign launched in May 2019 is the succinct headline consistently reinvented in new variations and captions. The different advertisements are allocated motifs, such as “Investor’s Life”, “Risk Manager’s Life” or “Infrastructure Investor’s Life” to strengthen and add substance to the brand of Swiss Life Asset Managers.
Interview with our Group CIO
Swiss Life enables people to lead a self-determined life. As an asset manager for securities and real estate investments, we advocate solutions that combine independence, responsibility and financial confidence. Stefan Mächler, Chief Investment Officer of the Swiss Life Group, explains what that means.