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New brand campaign: «A Swiss Life Asset Managers for each of us»

Securities and real estate solutions for a self-determined investment strategy and financial confidence

Our current brand campaign centres on our over 160 years of market experience and versatility. Our purpose is to enable our clients to lead a self-determined life with financial confidence. We use different banner headings to represent the diversified range of products and offers available to our clients as investment solutions. 

The core of the online campaign launched in May 2019 is the succinct headline consistently reinvented in new variations and captions. The different advertisements are allocated motifs, such as “Investor’s Life”, “Risk Manager’s Life” or “Infrastructure Investor’s Life” to strengthen and add substance to the brand of Swiss Life Asset Managers.

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